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Plan Your Web Site Project

How well you plan your web site project will have a tremendous effect on how it turns out: how it will look, how well it will function, how completely it meets your needs and expectations, and how much it will cost.

The Basics

A really great place to start when planning your project is to keep the Five Big W's  in mind: Who, What, Where, When, and Why? Who is your target audience? What's the purpose of your site? Where will you market your site?  When is your target deadline for having your site available publicly? Why do you need a web site? Please view our Planning The Basics article and What Can a Well-Designed Web Site Do article to learn more.

Domain Name Selection

A domain name is the unique name that identifies a web site - it is what you see in your browser's Address line. (ie. http://www.kestrel-designs.com/) Selecting a domain name should reflect your company's image much the same way your logo does - and should require the same amount of consideration and planning.

Note: Kestrel Designs offers domain name research and registration services. Please see our Domain Name Services page for more information.

Web Site Hosting

A Web Host is the company that will hold your web site files and make them accessible on the World Wide Web. Choosing the right hosting service depends on your individual requirements. Before you sign-up for any hosting service, make sure you can get the features you need. (Email account(s), eCommerce, shopping cart, site search, form mail, database capability, video/audio storage...) Also, consider how much space or bandwidth you need. TopHosts.com. is a popular place to research different hosting services.

Note: Kestrel Hosting offers hosting and maintenance packages that have the features most small businesses require. We can also build custom packages.

Storyboard Layout

When planning your web site, think of telling a story. What do you want the viewer to know, feel and see, and in what order? Web site designers use this information to create a graphic, sequential depiction of your "story" much the way movie makers and comic book authors do. This tool is called a storyboard.

Existing Website Evaluation

If your company has an existing website and you want to know how effective it is, then our full website evaluation may be just what you are looking for. From overall layout and design to usability, load times, browser compatibility, and search engine optimization, we provide you with a complete report containing recommendations based on your goals for your website.
To inquire about a free consultation and project bid, please contact us or complete our Client Questionnaire.

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